AI Insights · Timothy · January 2023
Top 5 Health and Fitness Apps in Australia Q4 2022
The top health and fitness apps in Australia for Q4 2022 showcased varied performance trends in downloads, revenue, and active users.
The top health and fitness apps in Australia for Q4 2022 showcased varied performance trends in downloads, revenue, and active users. Here's a closer look at how these apps fared:
MyFitnessPal: Calorie Counter saw a steady decline in weekly revenue, starting at roughly $135K and ending the quarter at around $116K. Weekly downloads fluctuated, peaking at 10K in mid-October before dropping to approximately 8.2K by the end of December. Active users experienced a downward trend, starting at 347K and ending at around 312K.
Flo Period & Pregnancy Tracker experienced an upward trend in weekly revenue, peaking at nearly $100K in mid-December. Weekly downloads showed some fluctuations, with a notable peak at around 9.4K in late December. Active users remained relatively stable, averaging around 360K throughout the quarter.
Strava: Run, Bike, Hike had a mixed quarter with weekly revenue peaking at approximately $92K at the end of September, dropping to around $60K in mid-December, and then rising to about $84K by the end of December. Downloads were relatively stable with a significant peak at 8.3K in the last week of December. Active users showed an overall increase, ending the quarter at about 277K.
Calm saw a decline in weekly revenue from around $78K in mid-October to approximately $61K by the end of December. Downloads also decreased, starting at 5.4K and ending at about 5.2K. Active users remained stable, averaging around 78K throughout the quarter.
Headspace: Sleep & Meditation had fluctuating weekly revenue, peaking at around $71K in mid-October and ending at approximately $58K in late December. Downloads saw a significant peak at 4.4K in the last week of December. Active users experienced a slight increase, ending the quarter at around 52K.
These insights are based on data from Sensor Tower. For more detailed insights, visit Sensor Tower.